Does gated content generate leads? I’m talking about downloadable ebooks/whitepapers and the like… The answer is a resounding yes… What you’re offering needs to be truly valuable. You can’t just whip up any old garbage regurgitated by AI. Anyone can get that for themselves. Plus, do you really want to disappoint a prospect by showing them how lazy you are, right off the bat, by hooking them in and then delivering sub-par content? Ew. 

Benchmarking is essential for businesses of all sizes. It provides a reference point to measure your performance against others in the industry—whether it’s achieving goals, assessing competitor performance, or analysing internal metrics like click-through rates and conversions.

In a world where everyone is vying for attention, being the clearest can set you apart from the competition. When your brand message is clear, concise, and compelling, you don’t need to shout to be heard. Your audience will find you, understand you, and choose you. So, focus on clarity and watch your brand flourish with less noise and more meaningful connections.

It all starts with your brand story!

Your brand story is not just a marketing asset; it's the heart and soul of your business. It explains what your business is about, what makes it unique, and why your customers should be interested in it. It's the "why" behind your existence.

In the world of B2B marketing, content is indeed still king. It serves as the bridge that connects your brand to your target audience, providing valuable information, building trust, and ultimately driving conversions. 

Of the 1,600 B2B ads shown to a sample of 6 million people worldwide over the past four years, 75% scored one star or less on System1’s FaceTrace emotional measurement tool. In this context, a one-star rating means a piece of creative is contributing absolutely zero in terms of long-term market share growth. A one-star rated creative essentially means the brand is entirely reliant on out-spending in its category, rather than benefiting from the strength of good creative. 

In this blog, we will explore the crucial elements of a winning content strategy that will elevate your B2B marketing efforts in 2024 and beyond.

In the fast-paced world of B2B marketing, paid advertising plays a pivotal role in reaching your target audience and driving conversions. It’s one thing to have perfectly crafted messaging and great creative that highlights what you do and how you do it. You also need to get that in front of the exact right audience. The best way to guarantee that is via a well-thought-out paid ads strategy. 

In this chapter, we will explore the key considerations and tactics to develop a winning paid advertising and lead generation strategy.

Effective paid advertising requires a strategic approach. Here are some essential considerations for creating a successful B2B paid ads strategy:

It’s one thing to have your ads strategy nailed and firing - but another to know how you’re measuring it and reporting on the ROI. There’s plenty of changes coming to this arena (including a cookieless world) - here’s what you need to consider to be set for success.

Let’s talk budget. 

Your marketing budget is a critical aspect of your strategy, and how you allocate your resources can significantly impact your success. In this chapter, we'll delve into the key considerations for budgeting in B2B marketing, providing insights into what you need to know to make the most of your marketing budget.

Email marketing remains a potent tool in B2B marketing, offering a direct and personalised way to nurture leads, build relationships, and drive conversions. In this chapter, we will delve into the world of email marketing and explore how to set up effective email nurture journeys that will engage your B2B audience.

In 2023, if you’re not taking part in Black Friday you could be missing out on a golden opportunity to capitalise on driving sales - but it’s not as simple as throwing up some Meta ads and expecting to make a killing. There’s huge competition from every angle, and ad costs are always rise during this period, so it’s important to think creatively and strategically about how to cut through the noise and make Black Friday work for you.

If you’re thinking of taking part, let’s delve into the world of Black Friday advertising and uncover strategies for businesses to thrive amidst the chaos…

As storm clouds of recession gather, businesses often interpret this as a sign to go into hibernation, cutting costs and conserving resources. While caution is absolutely wise, retracting all your marketing efforts might not be. Historically, businesses that maintain or increase their marketing during downturns often emerge stronger, more visible, and ahead of their competitors.

Research shows that tech buying decisions have changed globally, and that it’s not just those hallowed gatekeepers of tech spend, the ‘IT Decision Maker’ (ITDM), who should be the key focus of B2B tech marketing.

If you're wondering why your existing content strategies seem to get less and less effective, here’s your answer - short form video is taking over.

Selecting the right social media channels for your business can be difficult. Which ones give you the greatest return on investment? These are some of the questions that businesses face when trying to decide which channels are worth their time and energy—and which channels aren’t worth it at all.

If you have anything to do with marketing, you will have increasingly heard the terms ‘zero party data’, ‘first party data’, and ‘third party data’. But it’s all a bit confusing isn't it? The growing importance of these various data types has left an indelible mark on how we collect information today. Here’s an overview of what each term entails, as well as how to use each type of data when building out your digital marketing strategy.

Implementing artificial intelligence (AI) can provide numerous benefits, but it's not a straightforward task. Here's a comprehensive guide to help you communicate with your team or management about incorporating AI, featuring real-world examples from both large and small businesses.

In the world of e-comm, email marketing remains one of THE most effective ways to engage with customers and drive sales. Here are our top tips to create emails that stand out from the crowd.

Studies found that for every $1 spent on email marketing, the average return on investment was $44 - that’s an insane 4,400% ROI, and proves that it’s well worth your time!

Marketing is like a box of chocolates, you never know what you’re going to get. You never know who is actually going to respond well to your product or service and the ads promoting them.

Want to get more from your Google Ads? We’ve put together our 5 best tips and tricks to help you get the best results.