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The ultimate guide to effective
B2B marketing in NZ in 2024
Updated 13th March 2024
The B2B sales environment is constantly evolving, and today it has more decision-makers and touch points than ever before.
This growing complexity has led to longer sales cycles, which pose an entirely new set of challenges for internal stakeholders which call for new solutions.
There’s something in here for every busy marketing legend out there, hard at work driving growth for a B2B business in New Zealand (and beyond!)
The guide covers the latest NZ and global research and best practice on:
The importance of strong messaging and brand for B2B
What type of content works in 2024’s short-attention landscape
How the right paid ads strategy can drive conversions
How to attribute and measure ROI in today’s cookieless word
How to create high-converting, automated email campaigns that nurture prospects
Setting appropriate budgets for successful outcomes
A few highlights…
Why you’re wasting $$ marketing to only your hottest prospects
Leaders of B2B businesses are notorious for demanding that all marketing efforts be focused on the pointy end of the funnel (ie. piping hot, ready-to-buy prospects).
However, you could be sacrificing long-term growth with such a short-term approach.
Only 5% of B2B buyers are in active buying mode at any one time. You need to stimulate short term demand, while building long-term awareness at the same time.
Nailing down your ideal customer
If you’re selling a high-value B2B service or product, there’s usually more than just one decision maker you need to convince. There’s often a whole committee of influencers and decision-makers, with differing needs and wants, who have a say in the purchase.
To reach and persuade such a diverse group of people, you must adapt your messaging and approach for each persona. We’ll show you how.
Our work
We help you navigate the turmoil and complexity of digital and social marketing, so that you can get on with running your business. We help you make meaningful connections with your customers through every phase of their decision-making journey.